Yesterday from a reputable Search Engine Land blog out of a gossip on Google (other reports please see USA Today, BetaNews, and so on), but I think that is a very important message-
Google in this year August began let members side search, side from pull down of bar see has "recommendations Word item" (as Shang figure by as shown in), you can see comparison often search of Word, and these word in g belly in reservoir placed of new definitions today,, this action shaped with for each search Word provides directly of operations, is Google in show out it powerful cloud operations calculation ability of a directly standard syndrome. I once wrote an article on how to turn off this annoying thing, and now that "Google Suggest" there is another variant: it is reported that since the beginning of this week, some United States users have seen their "recommends that the word" grid, to a "advertisement"!
Dog network: all dog supplies 85 percent! "Of directly advertising, points down on directly jump to that website has, also is jumped out" dog network ", and I selected has it, it will in Google within search" dog network ", but take for granted,, first pen information must is that" dog network: dog supplies are 85 percent ", however you also can see other nine is results some is dog world, and dog park, and dog cat large Bazaar, let other also is has opportunities?
Also, this advertisement should in the first (easier to point to, but users are crazy), or placed in the following (more difficult), Google heard over there is also no decision, may be the chance to see the consumer point of advertising after multiparty computation, find the one that is most favourable to everybody, "pendulum".
It is "significant" because Google is the main revenue of keyword advertising, advertising focused on "money spent on knife-edge", "a penny a cargo", Google rely on a single income source create such enormous benefits today, also note the ads are really very effective. Now, Google will take this "very effective" ads, make it "more effective"! The idea, I believe that everyone will find this advertising will certainly be more effective.
Previously Google search page keyword advertising is the "right hand side of the second page" or "on top of the second page", is now up to the "first page", and "first page next to the mouse!" Google let these advertisements again "close" a step the user's hand and eye. Bus advertising to describe the (perhaps not a good analogy), advertising may be printed on the bus before the top of the external and internal, you get on the bus will not see, now, they would bus advertising printed directly next to the head of the bus number, next to the credit card machine, and forth On the driver's face. Your bus, unless is blind will not see.
If then wanted to was deeper is, people said search engine key word advertising is hits Super high, is because using who is like spent Leopard sharp of "search mode" (purchase intent), however, also of "spent Leopard mode", in Google of "first page" and "second page" is has a points different, first page we is full action of, we using "hand" to knock keyboard and sliding rats, and second page does, we is regression to "eyes", first see, might some phone la, and address la, and words meaning la has directly appears in Google page Shang, hand on do not have to dynamic has. In other words, if Google were to sell CPC ads, click on the word, assuming all is correct circumstances, "first page" there may be less than "second page" have been easier to click!
More badly of is, Google of that search box, some people is came to Google home "Google.com" using, but has more of people, is to "other local" using of, such as own download has toolbar, directly from above even past, or in the website webmasters itself pendulum with of "station within search" of frame using, these frame yiqian are not is directly, if directly on can points into advertising, advertising really of has sent to you before has! (However, the writers are also confirmed in this CNET column).
The Google Suggest keyword advertising, once launched, I think Google, users, other webmasters, advertisers and Internet industry impact may result in the following five:
Immediately, user clicks upgrade: get new "exposure" post, than ever for advertisers ads are the number of clicks possible upgrade, don't want to buy ads before, now should consider buying keyword advertising. This perhaps will make Yahoo! backward, in some places such as Taiwan, Google through fewer times the number of pages to achieve the same number of hits, unless Yahoo! also followed the launch of Google Suggest and recommend word advertising.
Second, advertisers remarking keyword layout strategy: Google "sort" has now become essential knowledge for all online marketing staff, but, Google Suggest what "sort"? When you type "dog", jump out of the five recommendations, who row above, is how to row? For efficiency, it sort of as well as from the indexed repository salvage something of the good will and Google in the manner of traditional results page different, then, that the "advertisement" and how is the selection out of? It is not clear, but it has declared, think again and started to think of the keyword, with the algorithm of Google Suggest. In addition, Google Suggest recommendations of Word item also is to "head word" mainly, so some hot "head word" like "dog", on will Rob best WINS, as number bit camera the buy "phase", also is "as", also is "number", members also never wanted to had this blame problem, now all advertising main are was again troubled wanted to about has.
Third, the GOOG revenues may jump times increase: it is obviously, Google revenues may increase, and multiples are: you said, why? Because these ads will appear in the place where more people, advertisers may reassess all of advertising, even more. Of course, depending on how many people will turn off the Google Suggest, assuming we haven't closed, Google 1 time times greater revenue a year and then not surprising (but I don't understand the stock, please make sure the Google Suggest related advertising after careful thought).
Four webmasters, network of small incomes to Feng: users will start to search for acceptable Web page under "advertisement", just as now been able to accept some sites somehow ugly ugly next to Google AdSense on the same reason. Google if that import each site using the Google Search box, and lets users directly use (considered anti-SPAM technology, efficiency and security uncertain feasibility), well, income increases Web master may also increase over the Google site! (This is because the search box at the front, usually depending on the setting and sometimes Google ads have to appear if users point into MORE), Web master can you can add your own blog in numerous joined the Google search box, and then package it into "asked me a certain professional issues", to increase advertising revenue. For example, I now the lower left side of the "Google Mr.6 search" search box may be written as "q Mr.6 a network issue" and then hanging the question to ask, search out some advertising in the future, after you point into, as a webmaster I earn more advertising money.
Five, new entrepreneurial opportunities in advertising: Google cannot sea mountain, all wrapped up, so entrepreneurs have an opportunity to do a similar advertising services, around the "search box" next to it. All blog, small and medium sized Web sites can be "embedded" on the station. Such advertising can even display-oriented, rather than maneuvering of keyword advertising, might also have some flavor.
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